What We Do

Vuselela gives young people in Southern Africa a meaningful voice and creates an enabling environment in which they can tell their stories and engage constructively with each other, as well as with civil society, about the issues they face.

Over the years Vuselela has worked closely with its partners on a range of multi-media campaigns and on-the-ground interventions aimed at addressing some of the broader issues that place young people at risk. These include gender-based violence (GBV), unemployment, poverty, peer pressure, xenophobia, substance abuse, teenage pregnancy, school dropouts and HIV-infection.

Vuselela trains young people to tell their stories via a variety of media platforms. It also encourages ongoing debate and conversation about the issues raised in its workshops, with a view to helping young people come up with practical solutions to the challenges they face.

We offer media skills development programmes at three different levels:

School Training

We have an introductory ‘cell phone citizen journalism’ (CCJ) course in which we teach high school students to use their mobile phones as tools for dialogue and change.

Community Training

 We offer a one-week course at community youth centres across the country in which we upskill 18- to 25-year-old school leavers to produce their own content for community television.

1-Year Accredited Course

We also offer a one-year Higher Certificate in Television Production, an NQF Level 5 course accredited by the MICT SETA.

 

Vuselela’s media skills development programmes are all aimed at empowering young people to create relevant and engaging content for their target audiences. The critical skills we teach include storytelling, formats, scriptwriting, producing, directing, camera work, sound, lighting and editing. We also teach entrepreneurship and business skills.

Vuselela selects the best stories from its media skills programmes to showcase on national and community television, as well as on our social media platforms. We also organise community screenings, which we use as a springboard for discussion and debate on the issues raised.
 

Our youth development programmes provide a safe space for young people to tell their stories, air their views and get to grips with the issues they face. Our aim is to equip them with a strong sense of their self-worth, to give them an understanding of their rights and the contribution they can make to society, and to engender a sense of support and connectedness.

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