27 January 2015
Maastricht, the Netherlands – The European Journalism Centre (EJC) has released Making the Media Work for You, a new publication and resource specifically designed for civil society organisation communicators.
Co-authored by veteran Reuters journalists Lisa Essex and Oliver Wates, and social media whiz Brandon Oelofse of Vuselela Media, Making the Media Work for You provides practical, cost-effective strategies for organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. It also tackles some of the common misconceptions so often found between journalists and civil society organisations.
Making the Media Work for You ‘s content is multi-faceted and accessible: from hyper- local strategies like initiating and maintaining relationships with local journalists to organising social media fueled national campaigns, the Guide’s authors never stray far from the reality of limited communication resources that many civil society organisations face.
An online version of Making the Media Work for You is available for free here. Spanish, Swahili and Georgian language versions of the Guide will be released in the coming months.
Part of the European Journalism Centre’s Netherlands Ministry of Foreign Affairs sponsored project Press Freedom 2.0, Making the Media Work for You is a collaborative effort of the consortium partners led by EJC which includes Free Press Unlimited, World Press Photo, Mensen met een Missie and the European Partnership for Democracy.